Contemporary Issue In Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Contemporary Issue In Marketing - Essay Example Hence, marketers have begun implementing integrated marketing communication tactics along with technology and persuasive communication strategies, in order to build loyalty and long-term relationships with consumers. The present essay will shed light on the contemporary issues faced by marketers in current business environment and the use of integrated marketing communication, technology and persuasive communication in order to create a niche in this ever-increasing competitive environment. Integrated Marketing Communication Even after its inception over a decade ago, IMC and its definition is still subjective and varies in different situations. Few of the terms, defining IMC in parts, may include orchestration, New Advertising, whole egg, relationship marketing, seamless communication, total branding, 360 branding, integrated communication and integrated marketing (Kliatchko, 2005). Regardless of definitions suggested by scholars and researchers, it is undoubted that this new approa ch to marketing and business has become an unalterable strategic operation and no big organization can afford to skip IMC (Kitchen and Li, 2005). The emergence of IMC can be attributed to the inevitable change in customer perception and demands as well as demand for a more systemized and coordinated concept of marketing communication. ... Various studies and surveys on organizations, as well as consumers, have revealed argumentative theories as conclusions over the practice and viability of IMC. Eagle, et al. (1999) had studied advertising executives and marketers in New Zealand to understand the perception with respect to the concept of IMC. Two paradigm concepts dominated, where one considered IMC as a new concept, whereas the other touted it as an unremarkable contribution to the overall marketing. However, the final conclusion was that IMC is not a management fad. In fact, it can be considered as a fundamental change in the perception and practice of communication and marketing, among clients and advertising agencies. Electronic Relationship Electronic relationship is basically building and maintaining relationship with customers on the online platform. Electronic marketing and wooing consumers through digital media has become an integral part of any organization’s marketing and communication strategy. Kara hanna, Agarwal and Angst (2006) have argued that in the present business and economic environment, it is very important to remain connected and updated, be it latest trends and offerings in the market, changes in industry or availability of new information. However, with the rising number of online websites and corporations’ fighting over online media space, it has become a cluttered zone. Consequently, organizations are implementing strategies such as, customer relationship marketing, database research and database marketing, in order to track customers and keep them satisfied. Trust and Commitment One of the major salient features in effectiveness

Area studies India Research Paper Example | Topics and Well Written Essays - 1000 words

Area studies India - Research Paper Example He was more than a mere political figure head; he was an ideological mind and individual. He did not focus his policies and doctrines on one single facet; rather he confronted the obstacles on multiple grounds which included the humane aspect. He advocated the general rights of mankind regardless of their tribe, color, race, religion and other associated ethnic affiliations. Mahatma Gandhi was the man behind the establishment of the Hindus representative party Congress. Mahatma Gandhi went on to become the founder father of India. He was also known as Bapu and he has been honored as the founder of the nation in the modern times of India (Woolever, p 15). His struggle stretches to the early days of the 20th century where he fought against the British rule on multiple grounds. His civil disobedience movement was one other world famous move and movement based on which he engaged the masses against the British ruling junta and asked for the clearly defined rights of the people of India. Mahatma Gandhi, unlike the other Muslim leaders demanded and desired a unified India on the exit of Great Britain. He along with his contemporaries from the era and time of pre partition called the action and demand of Muslims as an unjust. Owing to his contributions 2nd October is marked as the Gandhi Day in India. Subash Chandra Bose is another central figure who contributed largely to the political cause of Indian independence. He grew up in the shadow of the likes of Mahatma Gandhi, Nehru and other leads of those times. He went on to gain progress and recognition in times ahead in the form of becoming the prominent leader of Indian National Congress. Subhash Chandra Bose was also associated with the Indian politics in the post independence scenario where his role was relatively subjective and debated in terms of the policies and mindset he maintained and how the global affairs unfolded in those days afterwards. The